We are Orthexo™

Orthexo was founded in 2022 by Tom Illauer. As head of marketing and advisor to the management at Pflege.de, as head of marketing at a nursing home provider with 60 locations, as advisor to two European exoskeleton manufacturers and as startup advisor to four startups in the nursing and medical supply industry, Tom not only knows the market, the manufacturers and all the solutions, but has spent years studying the needs of paraplegics, MS patients and people with mobility deficits and perceiving them in the home environment. In thousands of conversations with exoskeleton users from the U.S. and Europe, as well as his own testing of dozens of exoskeletons at trade shows or with healthcare providers, the idea for a comparison site on exoskeletons was born in 2018. When Illauer then took over as head of marketing as well as eCommerce for a medical supply store group (12 companies, 90 branches, 300 million euros in external sales), he was able to discuss his idea with physiotherapists in private conversations after work, discuss their solutions with exoskeleton manufacturers, and test almost all of the products on this site himself. Thus, the reviews and information are not based on theory, but on practical experience of the founder. How long does it really take to put on an exoskeleton? Can you cook with it? "Here, theory was not enough. We had to test everything ourselves." But to really execute the project, one more step is needed: manufacturer feedback. Through his experience, Tom took on consulting engagements with exoskeleton manufacturers, acting as a sparring partner, providing feedback and offering the opportunity to test. 

Tom has a degree in banking, business administration, investment banking, domain investor and broker, managing director of a marketing agency that has been active in the market for 72 years, author of three books, podcaster, due diligence marketing expert, holder of the Bafin license according to §25c para. 1 to accept the mandate as a board member of a credit institution and active as an advisor. His goals? He is looking forward to further mandates such as supervisory board, advisory board, consultant, board member or honorary professor. Here you can find further information on Linkedin or Twitter.

The personal goal of the founder: Support 100 animal shelters with 25,000 EUR each, as a memento of his dog "Mailo". All private profits will be refinanced in the future in the project "Animal Orthopedics Marketplace & Advisor.